Portfolio

* denotes current portfolio company

 

Digital Media

BrandMuscle*
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BrandMuscle, Inc. is an online marketing services firm which offers full service solutions, consulting, and support to assist in the development, customization, and distribution of local marketing communication materials across all forms of media.
Crowdtap
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Crowdtap, is the on-demand consumer participation platform. Crowdtap gives marketers access to insightful and influential consumers at their fingertips. The Crowdtap platform is fully self-service enabling agencies and marketers to easily target, launch, reward and measure consumer participation. There is no set-up or management fees, brands pay per participant to launch actions which include polls, discussions, web share, sampling and sponsored parties.

Marketers leverage Crowdtap in two key areas: Insight – leverage insightful crowds to learn, test and co-create products and marketing; Influence – empower influential crowds to drive measurable peer-to-peer marketing results. Crowdtap recently launched in beta with over 25 clients including leading agencies, global brands, non-profits and startups. To learn more, visit www.crowdtap.it
Highwinds Capital*
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Highwinds Capital is a multi-platform IP services provider that specializes in software, content delivery network and IP infrastructure services (transport, hosting and storage).  The Company has been a leader in the development of content replication and delivery software and services for the past five years.  With its network assets, the Company offers a powerful, reliable means for quickly and successfully moving rich media content at a global level.   Highwinds is headquartered in Orlando, FL.
Jumpstart Automotive Media
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Jumpstart Automotive Media, Inc. partners with leading web publishers to create the Internet's largest and highest quality community of car shoppers. Jumpstart's targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than one thousand automotive dealers as customers. Key partners include NADAguides, Vehix, Consumer Guide Automotive, J.D. Power Autos, Google, Yahoo, and eBay.
Mr Youth
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A leading digital and social collaboration agency, Mr Youth specializes in facilitating connections, conversations and community with progressive brands and influential consumers. Leveraging its deep understanding of the new consumer, its prowess in digital, word-of-mouth and social marketing, and its proprietary engagement and advocacy platforms RepNation and Crowdtap, Mr Youth understands how best to move consumers along the spectrum of brand participation.

Mr Youth has been named Social Media Agency of the year by Mashable, Top 10 Most Innovative Marketing/Advertising Companies in the World by Fast Company, and Top 10 Best Places to Work by Crain’s NY. To learn more, visit www.mryouth.com
NativeX*
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NativeX increases revenue, distribution, and engagement for consumer desktop applications, browser add-ons, and mobile applications. On the desktop app side, app publishers get paid for recommending relevant applications giving advertisers a mass, performance-driven distribution channel. On the mobile side, W3i Mobile Solutions offers low-cost, targeted advertising campaigns for iPhone apps on a pay-per-install basis with no integration. W3i's solutions use the company’s InstallIQ, intelligent installation technology, for recommending PC and mobile applications that users value. InstallIQ was optimized on more than 400 million app installs--including more than 100 million in 2009. To learn more, visit www.NativeX.com

Direct Marketing/Services

BrandMuscle*
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BrandMuscle, Inc. is an online marketing services firm which offers full service solutions, consulting, and support to assist in the development, customization, and distribution of local marketing communication materials across all forms of media.
CompareNetworks*
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CompareNetworks is a leading media company for the life science and healthcare industries. The CompareNetworks websites assist health and life science professionals make informed purchasing decisions by offering a long-needed source for product information and industry news. With an extensive directory of 2.5 million products with complete specifications, and thousands of product videos CompareNetworks provides the most up-to-date and efficient technology guide on the Web. CompareNetworks is headquartered in South San Francisco, California.
Crowdtap
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Crowdtap, is the on-demand consumer participation platform. Crowdtap gives marketers access to insightful and influential consumers at their fingertips. The Crowdtap platform is fully self-service enabling agencies and marketers to easily target, launch, reward and measure consumer participation. There is no set-up or management fees, brands pay per participant to launch actions which include polls, discussions, web share, sampling and sponsored parties.

Marketers leverage Crowdtap in two key areas: Insight – leverage insightful crowds to learn, test and co-create products and marketing; Influence – empower influential crowds to drive measurable peer-to-peer marketing results. Crowdtap recently launched in beta with over 25 clients including leading agencies, global brands, non-profits and startups. To learn more, visit www.crowdtap.it
Mr Youth
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A leading digital and social collaboration agency, Mr Youth specializes in facilitating connections, conversations and community with progressive brands and influential consumers. Leveraging its deep understanding of the new consumer, its prowess in digital, word-of-mouth and social marketing, and its proprietary engagement and advocacy platforms RepNation and Crowdtap, Mr Youth understands how best to move consumers along the spectrum of brand participation.

Mr Youth has been named Social Media Agency of the year by Mashable, Top 10 Most Innovative Marketing/Advertising Companies in the World by Fast Company, and Top 10 Best Places to Work by Crain’s NY. To learn more, visit www.mryouth.com
Structural Graphics*
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Structural Graphics is the market leader in providing high–impact advertising materials to Fortune 500 corporations and their advertising agencies in the United States and around the world. The Company provides turnkey design, production and fulfillment services in the full spectrum of print advertising including direct mail, magazine inserts, sales aids, promotional packaging and point of purchase displays. During its 30 year history, Structural Graphics has built a product database of over 40,000 proprietary designs and is the only company in the industry that owns and operates its own offshore hand assembly and fulfillment operations. Structural Graphics’ dimensional marketing campaigns break through advertising clutter to help clients reach target audiences cost effectively and maximize advertising return on investment.
Yankee Group*
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Yankee Group is headquartered in Boston and was founded by Howard Anderson in 1970 as the world's first technology research and consulting firm. The Company pioneered the model of selling a combination of objective and independent research combined with personal interaction with highly skilled and knowledgeable analysts. Yankee Group operates a fully-integrated research and consulting business and provides their services within the following four industry segments: (1) Wireline Telecomm, (2) Wireless Telecomm, (3) Media and Consumer Products, and (4) Information Technology.

Content

Screen Media*
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Screen Media Ventures is one of the world’s foremost acquirers and distributors of independent film content to the home video, television, and international markets. Alta Communications partnered with Screen’s existing investor group and management team to facilitate a recapitalization of the Company to provide for future growth.